Writing.
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Clicks alone don't prove an ad works. A statistical approach: multi-touch attribution, A/B testing, and the cost-profit-ROI math behind ad performance.
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How to estimate a population mean from a sample and build a confidence interval in R, step by step and with the built-in t.test function.
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Every business decision is a bet under uncertainty. A look at Type I and Type II errors, the role of significance level, and what statistical power really costs.
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Standard deviation measures spread in your data; standard error measures how much a sample statistic would vary. A plain-English distinction with examples.
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Sample distribution and sampling distribution sound alike but describe different things. One is the spread of your data; the other is the spread of a statistic across samples.
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A binomial distribution predicts what should happen over infinite repetitions, not what will happen in your next few trials. A coin-flipping experiment shows why.
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A plain-English tour of permutations and combinations, and how counting with and without order shows up in locks, outfits, and words.